| Corporate Social Responsibility We believe it is important for all companies to connect with their local community. The construction industry is a huge part of the British economy and the projects we undertake are a very visible part of the communities in which we work. There is an obvious opportunity for us as a business to engage with local people and worthwhile causes on a number of levels.
For us, Corporate Social Responsibility isn't simply about money, it's about sharing skills and expertise, spreading the site safety and environmental awareness messages, and doing our bit when it comes to supporting local charities. It needn't cost the earth and can be worth its weight in staff morale. This might not be easy to quantify but, conversely, an unhappy and demotivated workforce is easy to identify and will have an adverse effect on any business.
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School visits
Russells Construction has developed a fledgling health and safety CSR programme of raising site safety awareness among the younger generation. The programme, in conjunction with some local schools, encourages youngsters to think cleverly and stay away from building sites, especially during the holidays. Staff who have been involved so far have been incredibly enthusiastic and enjoyed interacting with the children and passing on their knowledge. Many have said that taking part in the school visits creates a huge sense of added job satisfaction.
Charitable giving
Leading from the front, the Russells Construction directors and staff take part in numerous charity and team building events, including triathlon and bike rides, raising money for a variety of worthwhile causes. The company ethos is one of teamwork, something which is vital for a motivated and productive workforce.
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